synthesis
When conducting international business, there are a myriad of opportunities to gain market share, create shareholder value, and diversify a corporation's product line. With a multi-national corporation the size of Nike, the creators of the strategic plan must be cognizant of the cultural and political diversity that exists within its supply chain. For a a large, multinational corporation to be successful, it must be able navigate through the roadblocks that exist in the social, commercial, and political arenas. Some governments may expect a multi-national corporation to provide more investment in the host nation's infrastructure in order for a new factory to be built. Other nations may expect their citizens to be paid higher wages than the market rate.
Regardless of the demands, corporations must be flexible in their approaches across borders; as non-compliance can result in negative media coverage, lawsuits, and loss of business opportunities. What is customary in one country, may be viewed as insulting in another. Failure to recognize the distinctive societal and political norms can create major disruptions in companies that are dependent upon trans-national suppliers and vendors. To avoid these pitfalls, it is recommended that managers develop and implement strategies that will create synergy within the supply chain.
Regardless of the demands, corporations must be flexible in their approaches across borders; as non-compliance can result in negative media coverage, lawsuits, and loss of business opportunities. What is customary in one country, may be viewed as insulting in another. Failure to recognize the distinctive societal and political norms can create major disruptions in companies that are dependent upon trans-national suppliers and vendors. To avoid these pitfalls, it is recommended that managers develop and implement strategies that will create synergy within the supply chain.