Co-founded in 1972 by then-University of Oregon track and field coach Bill Bowerman and one of his runners, Phil Knight; NIKE, INC., is a multi-billion dollar athletic equipment and apparel company with corporate headquarters based in Beaverton, Oregon; a suburb of Portland.
NIKE, INC.’s portfolio of brands consists of NIKE, INC., Cole Haan, Converse, Hurley, Jordan, NIKE, INC.GOLF, and UMBRO. Today, NIKE, INC. operates in 160 countries and directly or indirectly employs nearly one million people through supplies, shippers, retailers, and other service providers.
NIKE, INC.’s main competitors consist of The Adidas Group, Columbia, and Under Armour.
NIKE is undeniably one of most popular and visible brands in the world. Its continued success and growth has resulted from exceptioal strategic planning and marketing as well as a strong supply chain consisting of fortified global partnerships.
NIKE, INC.’s portfolio of brands consists of NIKE, INC., Cole Haan, Converse, Hurley, Jordan, NIKE, INC.GOLF, and UMBRO. Today, NIKE, INC. operates in 160 countries and directly or indirectly employs nearly one million people through supplies, shippers, retailers, and other service providers.
NIKE, INC.’s main competitors consist of The Adidas Group, Columbia, and Under Armour.
NIKE is undeniably one of most popular and visible brands in the world. Its continued success and growth has resulted from exceptioal strategic planning and marketing as well as a strong supply chain consisting of fortified global partnerships.